The Influencer Pyramid

What would you say your average daily time spent on social media is? According to 2019 stats we spend an average of …

Branding in the Digital Age

What happens when branding meets digital? Well like most great ideas, they all start on paper. If your brand guidelines are print led, you may find it challenging converting them to fit your digital strategy due to the restrictions. So what is a possible solution?

Digital Marketing Trends 2019

So what’s new in the digital marketing world? Well, in this ever-changing industry it is expected that new trends emerge regularly. Change is expected really, I mean we are dealing with humans so behaviours, views, and moods which are never static. Here a 5 digital marketing trends that show no signs of slowing down any time soon.

Defining Thought Leadership

Thought Leadership. You can’t move for thought leaders these days. Every company publishes thought leadership. Everyone after they gather a few hundred followers or have been working in their field for a few years seems to be a self proclaimed thought leader. But are they really? The short answer is no but let me explain….

Marketing Matters: Psychology

Psychology is a fascinating field and by no means one I would claim to be an expert in. I am however a firm believer that every marketeer, no matter what field they are in, should have a grounding in psychology. Some appreciation is helpful and there are many good books and courses to give you…

Ethics in Marketing

Ethics are important. A revolutionary statement I know. But really. They are really quite important now however you look at it. I have always tried to do the right things and think about the consumer first in my marketing efforts. There have been many times when I know I could have gained more sales or…

JOMO vs FOMO

I spoke last week at a marketing conference on the subjects of content and personalization. During the discussion I mentioned one of the important trends marketers need to be aware of today which is the surge in JOMO – The Joy of Missing Out. Consumers are increasingly looking to take a digital detox. Being surrounded…

Digital is nothing without a strategy

Digital is a complex area but one that you can master quickly if you understand the strategic considerations that play a part in a great digital experience. I write and speak about this regularly and consult to or train businesses on it globally. My book, Digital Marketing Strategy is a worldwide best seller and my…

Will virtual reality be a reality?

Virtual reality has really come back into the mainstream in the last couple of years. It was a gimmick many years ago. Something that was interesting but a long way from ever having a practical use. Now things are very different. Major tech companies are competing for the VR crown including Facebook with Oculus Rift…

Digital 101: Content strategy

Content is central to everything we do now in marketing including both on and offline channels. Whether you believe content is king, context is king or any of the other cliches that have been circulating for years, there is no denying that it impacts your SEO performance, return visits, site engagement, social media, conversion, advertising…