Digital Marketing: Stay on Target

Let’s not pretend 2020 has been anything close to the expected. From health and politics to travel and culture we’re a long way from where anyone could have predicted. This has meant very different fortunes for business owners, employees and that includes anyone operating in the digital marketing space. Some businesses such as Zoom have…

Corona’s positive impact on marketing

It is always darkest before the dawn. Little did Thomas Fuller know when he wrote this in 1650 just how prophetic it would be for many centuries to come. No-one can deny the enormous challenges that Covid-19 has brought to all of us and I hope you are well and safe. In today’s short read…

5 tips for a marketer in lock down

These are crazy times. Every time I leave my house I look around at the quiet roads and empty parks and think about how bizarre this situation is – and I’m sure I’m not alone. So I thought I’d share some of the things I’m going through in the lock down and how it’s affecting…

Corona’s impact on Marketing

Well I certainly failed to predict this when I was forecasting trends for this year, but I can take some comfort in knowing I wasn’t alone. The COVID-19 crisis has affected many of us in many different ways. My thoughts go out to those seriously affected by this terrible virus and I hope you all…

5 rules to writing amazing content

Content marketing remains central to any successful strategy and so below are 5 tips to help you optimise your content strategy. 1. Plan, plan and plan Good content resonates with the reader. For your content to fall into this category you need to know who your reader is, where they are and what they like…

The SEO Triangle

Ranking factors have always broken down into three areas and understanding each of these is vital to SEO success. That’s why I created the SEO Triangle to help you understand where to focus your efforts for the best possible rewards. The SEO Triangle Content Content is central to any marketing strategy now. Creating truly relevant,…

Digital 101: The Digital Ecosystem

In the second edition of my book, Digital Marketing Strategy, I added a chapter on the Digital Ecosystem. It’s a vital part of any marketing strategy to understand and one that many of us don’t have a full grip on yet so I wanted to talk a little about this briefly to cover off what…

Ethics in Marketing

Ethics are important. A revolutionary statement I know. But really. They are really quite important now however you look at it. I have always tried to do the right things and think about the consumer first in my marketing efforts. There have been many times when I know I could have gained more sales or…

What will 5G mean for Marketing?

5G, the fifth-generation mobile network, is coming soon. There is a lot of hype about it but what will it mean for consumers and marketeers? First-generation networks arrived in the 1980s when even I was young. They served their purpose of enabling people to talk whilst on the move – no mean feat – but…

The second edition of Digital Marketing Strategy launches

Whether you’re a marketing student or a marketer alike, learning never stops when it comes to this industry, so it doesn’t hurt to be actively reading new industry related content to keep your knowledge fresh, in this digital marketing environment that we are living in, or about to enter.

Be authentic, I beg you

I’m sat here preparing a presentation for an upcoming speaking engagement on authenticity. I decided on this controversial topic after spending many years witnessing businesses who broadcast loudly about their values and goals but don’t actually follow through on them. You know the ones – we are client centric, we are digital first etc. But…

Strategy isn’t a dirty word

I think most of us would agree that we need a strategy. If we’re going to take our businesses forward then we need an end goal and a path otherwise how do you know which direction is forward. Something I see far too often however is people shying away from developing strategies due to a…

Guide to Digital Transformation

Digital transformation is a term that is everywhere right now. In fact even outside of digital many businesses are looking to ‘transform’. What does it actually mean? How do you get started? What are the key areas of focus? And, perhaps most importantly, how do you know if it’s working? This blog is aimed to…

Marketing Matters: Branding

In the latest in my Marketing Matters series I wanted to talk about branding and how we apply it to digital in a consistent way. I want to start with a little moan if you don’t mind. Having built several brands from the ground up and rebranded many global organisations, one of my biggest frustrations…

Know your value

I’m afraid that despite the title this is not a self help blog. Well, perhaps it’ll help me to get this one off my chest so maybe it is. I’m surprised by the number of business in the twenty-first century that don’t know who they are. I mean business that don’t have a fully formed…

Think differently

All of us marketeers know that innovation and creativity are a key part of a successful campaign. This goes beyond the creative execution however. In the world of digital especially we need to innovate in every area. Let’s look at 3 areas where innovation can make a real difference at the moment. 1. Video Video…

Digital & Offline: Breaking down the barriers

We’re still in the transition phase in digital. A state of continuous transformation. It’s a great buzz word that gets thrown around a lot these days but the problem with it is that transformation simply means change.  It doesn’t describe what the change is and that is the hard bit. Knowing what we’re trying to…

Get up and innovate

Facebook yesterday held a live video following their latest hackathon. Im a huge fan of making innovation an integral part of your business. Execution of your day job and delivering results are of course vital but without an overall strategy and theme including innovation you will be lessening your opportunity to drive your business ahead…

Organic is not just for milk

I often talk about being authentic. This is something I firmly believe in within your messaging, your marketing strategy and your business vision. Being honest and the to yourself is vital to achieving success in today’s consumer-led economy. A key part of being authentic is being organic. Whether this is your SEO, your social strategy…

Is digital dead?

I’ll be sitting on a panel soon to discuss digital transformation and one of the key themes of the event is whether digital is dead.  It’s a theme that’s come up for me a lot in the last couple of years and I wanted to put down my thoughts on it and to hear yours….

What makes great content

No matter what you create and how you shape your content strategy there are some simple principles you can build into everything you create. Here’s a quick look at 5 key tips to creating an effective content strategy. 1) be authentic – don’t get involved in conversations you have no right to be in. If…

Structuring your business for digital

If you’ve arrived here hoping for the one single solution to structuring your business you’re going to be disappointed. The simple reason is that there is no one size fits all solution. Making drastic changes to the fundamental structure of your business is also something that can cause unforeseen (and foreseen) major issues both procedurally…

Top 6 tips for leading like a star

There are many more experienced business leaders than me and many psychologists and authors on the subject who can speak to this very thoroughly, and this is not directly related to digital so why am I writing about this? Simply put, you cannot lead your digital strategy if you don’t know how to lead. I…