Radio interview: Digital marketing insights

I was recently lucky enough to be interviewed on a great business radio show in the US. Michael Lorin interviewed me for Messiah Radio to discuss the book and how to get started in digital marketing. We looked at why digital marketing can be scary and what to do to tackle that. We also discussed…

5 tips for a marketer in lock down

These are crazy times. Every time I leave my house I look around at the quiet roads and empty parks and think about how bizarre this situation is – and I’m sure I’m not alone. So I thought I’d share some of the things I’m going through in the lock down and how it’s affecting…

Corona’s impact on Marketing

Well I certainly failed to predict this when I was forecasting trends for this year, but I can take some comfort in knowing I wasn’t alone. The COVID-19 crisis has affected many of us in many different ways. My thoughts go out to those seriously affected by this terrible virus and I hope you all…

Marketing Matters: Culture

Marketing the culture of your brand can often mean many things. It isn’t limited to just your office culture, it goes beyond the company and the culture of the world that we live in. It could refer to what’s trending on a particular day.

5 ways to Maximise Conversion

Conversion funnels are a bit like a game of snakes and ladders. You can get so far along the journey and then, if you land in the wrong place, you can drop all the way out and have to start again, or more likely give up altogether. With that in mind let’s consider the 5…

5 rules of Effective Personalisation

Personalisation is a real hot topic right now and rightly so. In today’s data rich world the ability to personalise to customers and, even more broadly, to consumers, is widely available. But do we do this effectively and should we do it at all? Surely we should? Well yes and no. Personalisation used to be…

5 rules to writing amazing content

Content marketing remains central to any successful strategy and so below are 5 tips to help you optimise your content strategy. 1. Plan, plan and plan Good content resonates with the reader. For your content to fall into this category you need to know who your reader is, where they are and what they like…

Digital 101: The Digital Ecosystem

In the second edition of my book, Digital Marketing Strategy, I added a chapter on the Digital Ecosystem. It’s a vital part of any marketing strategy to understand and one that many of us don’t have a full grip on yet so I wanted to talk a little about this briefly to cover off what…

Marketing Matters: Psychology

Psychology is a fascinating field and by no means one I would claim to be an expert in. I am however a firm believer that every marketeer, no matter what field they are in, should have a grounding in psychology. Some appreciation is helpful and there are many good books and courses to give you…

Ethics in Marketing

Ethics are important. A revolutionary statement I know. But really. They are really quite important now however you look at it. I have always tried to do the right things and think about the consumer first in my marketing efforts. There have been many times when I know I could have gained more sales or…

What will 5G mean for Marketing?

5G, the fifth-generation mobile network, is coming soon. There is a lot of hype about it but what will it mean for consumers and marketeers? First-generation networks arrived in the 1980s when even I was young. They served their purpose of enabling people to talk whilst on the move – no mean feat – but…

Be authentic, I beg you

I’m sat here preparing a presentation for an upcoming speaking engagement on authenticity. I decided on this controversial topic after spending many years witnessing businesses who broadcast loudly about their values and goals but don’t actually follow through on them. You know the ones – we are client centric, we are digital first etc. But…

Digital 101: Analytics

Many people believe content to be the central point to any modern marketing strategy. It is certainly a key element but possibly the most important part is your data strategy. Knowledge is power and without it you open yourself to misguided comms and inaccurate targeting. A major part of your data strategy is your analytics…

Digital 101: Content strategy

Content is central to everything we do now in marketing including both on and offline channels. Whether you believe content is king, context is king or any of the other cliches that have been circulating for years, there is no denying that it impacts your SEO performance, return visits, site engagement, social media, conversion, advertising…

Digital 101: Top 10 SEO Tips

In the first of my new series of Digital 101 blogs I wanted to look at SEO. These blogs will be short, focussed lists of the practical actions to take to get yourself in a fit state for each key area of digital. The top ten of SEO: 1. SEO has 3 key areas: technical,…

Know your value

I’m afraid that despite the title this is not a self help blog. Well, perhaps it’ll help me to get this one off my chest so maybe it is. I’m surprised by the number of business in the twenty-first century that don’t know who they are. I mean business that don’t have a fully formed…

Think differently

All of us marketeers know that innovation and creativity are a key part of a successful campaign. This goes beyond the creative execution however. In the world of digital especially we need to innovate in every area. Let’s look at 3 areas where innovation can make a real difference at the moment. 1. Video Video…

Organic is not just for milk

I often talk about being authentic. This is something I firmly believe in within your messaging, your marketing strategy and your business vision. Being honest and the to yourself is vital to achieving success in today’s consumer-led economy. A key part of being authentic is being organic. Whether this is your SEO, your social strategy…

What makes great content

No matter what you create and how you shape your content strategy there are some simple principles you can build into everything you create. Here’s a quick look at 5 key tips to creating an effective content strategy. 1) be authentic – don’t get involved in conversations you have no right to be in. If…

Digital Trends in 2017

A quick look at the trends you should be aware of in 2017. 1. The smart home is already here Almost half of US millennials use a smart home product now. Amazon claims to have sold millions of Alexa devices this past Christmas. The smart home is no longer a distant concept but a very…

The Internet of Things Ecosystem

I’ve talked about this a few times at recent events and it comes up time and time again. It’s an important next step in the connected world so I wanted to quickly look at what’s coming in this arena. Over the last few years many of us have started to add IoT devices to our…