Over the last decade or so, the way we use our mobile devices has changed drastically. Following the introduction of the smartphone and other new technologies that have emerged, we use our mobile phones for so much for than just keeping in touch with friends and family. Today the average adult spends over 3 hours a day browsing on their mobile phones, checking it every 12 minutes (Ofcom).
So, not only are consumers spending a considerable portion of their day on their mobiles, They actually prefer to be contacted via this channel in comparison to other methods like email. According to Text Better, 64% of consumers prefer to be contacted by business via SMS. This is huge for marketers!